THE MATHThe Florida Numbers Change the Loan Strategy
In Florida, the math matters because a $410K median home price behaves very differently in Miami than it does in Jacksonville. Add no state income tax, hurricane insurance, and a strong investor market, and the right loan structure can change monthly cash flow by hundreds of dollars. In Tampa, Orlando, and Fort Lauderdale, borrowers often need a lending brokerage that can compare pricing across more than one channel instead of locking into the first offer. That is where options matter more than marketing.
What Is Your Bank’s Retail Rate Compared to Brokerage Rates?
✖Rate: 6.875% (one lender, no competition)
✖Monthly payment: $2,069 principal & interest
✖Total interest over 30 years: $429,840
✖Close timeline: 40-50 days is standard
✖Denied? Start over at another bank from scratch
How Competitive Is the PierPoint Wholesale Rate in Florida?
✔Rate: 6.25% (hundreds of lenders competed for it)
✔Monthly payment: $1,940 principal & interest
✔Total interest over 30 years: $383,400
✔Close timeline: 26 days average
✔One application covers every lender — if one says no, another says yes
That is a $129/month difference — $1,548 per year, $46,440 over the life of the loan. Same house. Same loan amount. Same borrower. Same credit score. The only variable is who shopped the rate.
Where Does the Spread Actually Go in Florida Mortgage Lending?
Banks profit on the spread between their wholesale cost and the retail rate they quote you. That spread is their margin — and it is substantial. On a $400,000 loan, a 0.375% markup translates to $1,500 per year in extra interest the borrower never needed to pay. Over a 7-year average hold period, that single markup costs $10,500.
What Is the $36 Billion Bank Markup in Florida Loans?
Multiply that across the 3.5 million purchase mortgages originated annually in the United States, and the retail banking markup extracts roughly $36 billion per year from borrowers who simply did not know wholesale pricing existed. The wholesale channel has been available since the 1990s, but most consumers have never heard of it — because banks spend $14 billion annually on advertising, and brokers do not.
How Does PierPoint Eliminate the Spread for Florida Borrowers?
PierPoint gives you direct access to wholesale pricing — the same rates banks pay, before they mark them up. PierPoint gets compensated by the lender who wins your loan, not by you. Your total cost for rate shopping, underwriting management, and closing coordination: $0. This is not a promotional offer. It is the permanent business model of wholesale mortgage lending.